COMPANY INTRODUCTION
Fashion is a popular aesthetic expression at a particular time, place and in a specific context,
especially in clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body proportions.
Whereas a trend often connotes a peculiar aesthetic expression and often lasting shorter than a season,
fashion is a distinctive and industry-supported expression traditionally tied to the fashion season and collections.
Style is an expression that lasts over many seasons and is often connected to cultural movements
and social markers, symbols, class, and culture (ex. Baroque, Rococo, etc.). According to sociologist Pierre Bourdieu,
fashion connotes "the latest fashion, the latest difference."

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